Course Detail

M.B.A. (Retail Management)Master of Business Administration in Retail Management

Sales from the retail market are known to create maximum revenues as compared to any other form of industry.  Retail is generally associated with shopping malls, multiplexes, supermarkets etc but its scope goes much beyond the defined limits that we are used to observe. Any retail activity, small or large, that we see around us comes under the purview of retail. The MBA in retail management offers opportunities for learners to explore additional options in the management environment that go beyond the traditional fields of finance, HR, Insurance etc and create value for themselves in this specialized field of retail administration. The course module generally covers basic insights into facets of retail management like retail marketing, store operations, customer satisfaction, use of Information Technology in retail environment, selling skills for retail markets, promotions, client interaction, soft sills, customer behavior interpretation, service marketing, human resource management, visual merchandizing, global retail scenario, accounts for large organizations, economics of trade etc. Job opportunities for graduates are enormous, especially in the coming decades when more and more retail centers emerge from tier 2 and tier 3 cities. It will also give for people from these cities to work in the place, city or town of their choice.