Course Detail

M.B.A. (Digital Marketing)Master of Business Administration in Digital Marketing

Social networking has become a powerful force generator in the field of marketing and trade activities. Social networking itself is a great tool for digital marketing wherein profit desiring entities create methods, algorithms, and to introduce products and services to online clients. The MBA course in digital marketing will prepare students in varied but related techniques like search engine optimization (SEO), search engine marketing (SEM), content marketing, e-commerce, content marketing, e-mail marketing, display advertising etc. Priority is given to effective delivery of digital media through social networking sites like Facebook, Twitter, Youtube and E-mail. Other courses include Advertisement management, New Media marketing, Brand management, Mobile and Web development and much more. Learners, once graduated can work in various roles like Brand Managers, Business Developers, Retail marketers, Market Researchers, Sports marketers and strategic planners. Businessmen can enhance their profitability by using concepts learned from this program.