M.B.A. (Marketing Management)Master of Business Administration in Marketing Management

Marketing is generally defined as the process of selling and promoting products, services and a host of other related solutions for the mutual benefit of the customers and parent organizations (although marketing is basically carried for the larger benefit of business entities). Not only does marketing help in forming new clients for businesses, it ensures that it keeps existing customers happy and satisfied with the products and services offered. Referred to as a science by some, marketing creates a need for organizational offerings by defining a gap that may or may not have been obvious before the activity took place, ensuring that new markets and sales opportunities arise out of this need creating a cycle for potential marketing avenues. The MBA in Marketing Management is a program that makes fresh inroads in discovering and implementing techniques in marketing that create value for the clients and allows better product assimilation among them, benefitting both the end users and the organizations. This program focuses on implementing emerging technologies, marketing activities and other strategies for practical approach towards achieving business targets.