B.B.A (Digital Marketing)Bachelor in Business Administration (Digital Marketing)

Social media interactions are on an exponential rise. The average time spent by people of all ages and economic levels has also increased with time. This creates a new market for businesses and profit targeted entities for creating awareness about their products and services, eventually leading to achieving of financial targets. Social media platforms like Twitter, Facebook, LinkedIn have given potential marketers a broader canvas for creating sales avenues to be explored by appropriate organizational members. The BBA in digital marketing is a relatively new program that aims to change the marketing scenario by making sure graduates are equipped to take on any organization in the world through effective marketing without the burden of physical presence which might otherwise become an impediment towards achieving desired results. The course content revolves around the techniques of digital marketing using social media platforms. Courses like Business Statistics, Business communications, Digital design, Social media marketing, data mining, Customer relationship manager, Mobil marketing, SMS and E-mail marketing etc are some of the prominent modules that make up this program. After graduating, most of the learners start their own marketing practice or become associated with organizations as full time or freelance marketers. Other roles include digital strategist, digital business manager, SEO executive, Business developer (digital sales), search engine marketing administrator etc.