Course Detail

M.B.A. (Sales and Marketing)Master of Business Administration in Sales and Marketing

In today’s higher competitive market, the needs and aspiration of the clients ids the key driving force behind the massive movements of such markets. Therefore, in this fast changing world, it is important for business heads to hire graduates with a solid background in sales and marketing. It is these people who understand the nerve of the market and use resources accordingly to attract customers towards using products and services. Marketing is one of the two vital aspects in any business because it fills the gaps that are left behind the organization during the creation of such products and services. It builds brand awareness, creating customer needs in the process. This allows for the sales team to start their operations. Sales are responsible for closing out the deal between the organization and the customers. This creates revenue which is ultimately beneficial to the organization. The MBA program in Sales and Marketing is one such program which teaches the learners theoretical subjects and imparts practical training in helping companies achieve business goals. Modules/subjects include Marketing Environment, Research Methods, Accounting Finance, Operations Management, Sales Administration, Customer Relationship Management, Sales Strategy and more.